AB super market pl, fruit juice, dob (private label)
AB super market (delhaize group)
The briefing: "Our juice is made from real fruit, make sure our logo is in place."
The target consumer: Super market goers (specific chain), middle-upper class buyers who seek value for money.
The design: You drink the juice a little after we harvested the fruit and pealed their skin': this was our design philosophy here and the food styling, photos and illustration we applied totally visualized it.
