The target consumer: those who buy candies, all romantics.
The design: the product is in fact part of the country's recent social history: These aromatic mint candies were once called in code, 'rdvs' or 'small kisses', because of their use before romantic encounters...We decided to make use of this unique cultural story, and chose a 'nostalgia revisited' approach. Old-fashioned images of couples in modest kissing, settled within a contemporary, balanced design, preserve the product's tradition in the market, while making it a differentiated choice, amidst competition on the shelf.
