moo 360°

"How to get away with… rules"

Design often faces the problem of having to conform to mandatory text requirement for product packaging. Various local regulatory demands significantly alter the design conceived for a specific product as a host of information must be placed on the front of its packaging.  This is the challenge we faced when working with “moo drink” and the Brazilian market. We tried to overcome this by actually reversing the function of ‘back’ and ‘front’ on our packaging.  We treated the back side as the one that clearly carries the product logo with no other visual noise. On the other side of the container we developed the 'MOO' logo vertically with flavor-indicative, subtle color-coded differentiations. All consumer related, mandatory information is included under it. With this design approach we suggest that the back and front of a packaging whole can be treated as interchangeable and of equal importance.    

back and front

moo range

back of blueberry

back of cocoa

back of strawberry

full range