The Covid19 pandemic saw an explosion of mask-production

its multifold, special fabric and added health filters. In addition, we realized this package out of a paper that closely resembles the soft feel and touch of the product itself and unfolds in the very way that a mask does. In this sense, packaging becomes a functional extension of its content, it amplifies and codifies the product’s benefits and advantages while it also magnifies a social imperative instead of a brand name: “Stay Covid Free” 

In order to further underline the social connotations of such design process we created a series of pins that carry and transmit the same important message. 

Photos: D. poupalos studio