Our client Diego asked to be differentiated within a visually overloaded market and gave us a name which inspired our design approach: smör is the Swedish name for ‘butter’.

We created a logo that transcribes the initial S to a visual reference to the rolling spires made by a knife on the butter surface. 

We created a special porcelain container that elegantly imitates a piece of butter and so completed the identification of all things butter with our client’s “smör”.

Industrial design by Nikos Kastanakis.

Smör_ front & back

Smör_ front