The sounds that bodies make during sports, while they strain to extend their limits and summon their powers, is what has inspired the name of this Chinese brand of enriched water: “scream”. We were directly inspired by the calligraphy of this name and imagined it as a flow of sound streams and frequencies that originate in the brand logo. They envelop the packaging area in black and white ribbons that reference running lanes or rhythmic gymnastics, while the fluorescent green bottle cap signals sporty energy. 

Illustration: https://sawdust.works/