Salmon oil

The target consumer: the product is dispensed by prescription and addresses people in need of vitamin based nutrition additives.

The design: we opted for a design which would include a direct and rather sober reference to the very natural source of the product, a salmon fish. We chose the iconographical approach of a fish encyclopedia of the 18th or 19th c., simple, clear typography and the devise of the orange diagonal line to connect the packages when displayed.