If design is an ongoing exercise in communication then it may be interesting to consider a game of tic-tac-toe where sleek, globular olives make the winning alignments. 

Otherwise known as “noughts and crosses” the game provided the inspiration for our intended visual pun, as well as the ideal board for a clearly memorable packaging surface made by the strategic combination of hand drawing and photography. 

Kalamata olives pitted

Green olives pitted

Mixed olives pitted with herbs

Green olives pitted spicy