The target consumer: Old and new consumers. No age or gender limits
The design: The 'little cow' is an 'old time favorite' Greek product - its very name triggers memories of a rich butter childhood taste and a homey adult feeling of guilt-free pleasure. We wanted to bring these attributes to a 21st century setting: to create a renewed sense of affection for the brand. We combined a 3D reworked photo of these soft candies, and the cartoonish design of a lovable, plump little cow, with a surprised, funnily animated look in the face. Placed against a white background, both images have a tactile quality and a pleasing effect: they explain and justify, both, the spontaneous choice of a child, and the conscious preferance of an adult.
