Avaton is water sourced from the wild springs of the holy Mount Athos in Northern Greece. 

The crystal clear, positively pure and rich in natural minerals water flows within the virgin ecosystem of the sacred mountains where ancient monastic communities are still present.

We approached the packaging for Avaton as the visual expression of this blend of the mystical and the natural. 

We designed a tall container that is half clothed in black and created a typography for the water’s name that further conveys the mystery and value of the ‘sacrosanct’.  

Avaton packaging has been conceived as one of arcane elegance and austere purity. 

front of pack

front & back of pack

Orthodox monk