Anaθima

The target consumer: Wine consumers with an appreciation for sophisticated packaging.

The design: We started from the simple fact that, people value wine as an offering from the heart for those they consider friends and family. Our research led to the old Greek word Anathima, which means the votive offering. From antiquity to the present, anathimata are connected with the humans' wish to gratify, to implore and praise: a means to adress the sacred and approach it via the ritual and respectful offer of a precious gift. Greek temples, oracles and, more recently, churches, are full of such objects which are usually miniature effigies, body parts, human or animal figures, homes and beloved possessions. They all narrate life stories about relationships, love and the fear of loss, in linear, simplified, gold or silver, portable images. We chose to render the word in latin letters, with the exception of the, strongly differentiated, Greek letter thita (θ), which clearly alludes to national provenance. It was obvious that even an international audience should be reminded that wine, was the present of god Dionysus to humanity, a present also related with inspiration and community. Embossed on the simple dark bottle, the silver colored anathima of a soldier's figure, turns this bottle into a rich experience.