The target consumer: Consumers with respect for pure products in foreign markets (U.S.A., Canada, Japan).
The design: to convey the contemporary significance and ultimate value of an age old product of the greek land, to foreign audiences and cultures, was our primary task and concern. The absolute purity of the product offered a graphic vehicle in the form of the hundrent percent symbol. The olive tree fruit, with its almost circular, mythically fertile flesh, completed the visual; the design carried smoothly a simple message to the viewer/consumer: full, bare, extra, organic, bottled purity. The colors, clear and eartlhy, Convey as musch as possible, this 'direct' experience of the product.
