The target consumer: People that drink alcohol and have a taste for ouzo. Greeks and tourists.
The design: We used three interlocking elements in the package design: the name, the provenance, the essence. Ouzo (a spirit variant widely recognized by locals and foreigners) connected with the producer through a stressed Z letter (several heroic connotations here). An equally recognizable white-blue island church speaks of all beautiful things Greek. A transparent glass allows the transparent spirit to add a sense of lightness and purity in the mix. This is folklore with none of the hyperboles usually related to it.
