spatula pu
spatula putty
spatula putty

Petrocoll spatula putty

Awards

Petrocoll

The briefing: "we need a new pack for our product."

The target consumer: construction workers.

The design: we were faced with the challenge to create a pack for a target market, rather indifferent towards packaging design, and quite practical in its job related interactions. We chose an approach which could be the equivalent of a friendly wink to the specific consumer, and ended up placing a pin-up, all-time favorite, in every work site; Elaborating our idea a bit further and according to the product's needs, we made a gallery of these female 'construction companions', each figure in the gallery charmingly wrapped in clothing of various degrees of transparency; we thus related the product characteristics (degree of putty overlap), with the respective garment. By being 'unpredicted', almost eccentric, albeit in a nostalgic, elegant and humorous way, we aimed to create a buzz among people in the business, and also point to the joy that simple choices can bring, when they lighten up our working routine.

Petrocoll spatula putty

Petrocoll spatula putty on the production line

Petrocoll spatula putty

Petrocoll spatula putty

Petrocoll spatula putty on the production line