The briefing: "We want to offer to our clients our basic products, Kefalonia sea bass and sea bream, fresh, cleaned and ready to cook"
The target consumer: a wide but eclectic clientele.
The design: we actually designed the consumer's next move as far as this product is concerned: a fresh, cleaned and ready to be consumed fish does not require but the simplest cooking, using only fine herbs which will bring out its unique qualities and taste. A differentiating band, on an otherwise transparent packaging, offers much more than the image of a serving suggestion. It works like an x-ray image of a pure product of Greek nature, as well as a preview of the particular culinary experience, the moment just -before-eating, when a fish is opened and all fine smells and juices are liberated.