Etesian gold

The target consumer: Consumers who appreciate pure ingredients and the rituals relating to their consumption.

The design: Targeting a cultural milieu with very specific communication semiotics and particular habits, we opted for a design which, subliminally, speaks about archetypes, about the signs and symbols of the oldest civilizations. Product of an ancient land and a sacred plant, the 'etesian gold oil' is saved in an elegant bottle. It is sealed with the graphic symbol, used in linear b (an ancient greek pre-alphabet syllabic script) to mean 'olive'. Color tones and hues are kept to the minimum of an earthly palette.